"Reports of my death are greatly exaggerated": Steve Jobs showed humor when he was in September at an Apple show in San Francisco occurred. Reports about his death were somewhat exaggerated, was on the monitor wall behind him to read. A set of Mark Twain. The joke caught, the audience laughed - finally had days earlier the Bloomberg news agency accidentally watching an obituary for the CEO published.
REUTERS Jobs at Apple Show: Again and again, rumors of serious illness
Just over four years had jobs to pancreatic cancer in September that he saw gaunt from - yet hagerer than in June, when he was the new-generation iPhone and had presented the first rumors about a new cancer had arisen. Therefore also made some in the scene continued worries about his health. In October blogging a citizen journalist with CNN, Jobs had suffered a heart attack. A duck. At the next Apple event a few days later was the CEO behind Show: "110/70 - Steve's blood pressure."
One must know this history to understand why now this Wednesday at the same new disease rumors arose when Apple had: On the important Apple Macworld Expo trade show in January 2009, Jobs does not occur. He can be explained by its Vice President Philip Schiller represented.
Why, the group is not justified, but made it clear: The Macworld Expo last January was the last been on the job in his keynote by Neuankündigungen led the group.
Share on Wall Street crashes
Indeed, Apple wants anyway after 2009 entirely from the fair retreat, because you are on distribution channels like the Internet would like to concentrate. But that was the Apple scene is not from the shock of Jobs' decision distracted. Prompt came new concerns - about his personal future and also on the company. Finally, both are closely linked. Like hardly any other company stands jobs for the success of Apple. The share of the group on Wall Street crashes at this time Wednesday at more than seven percent.
 Suddenly, the room in question: What will happen to Apple, where Jobs is no longer - even if the rumors of a disease are nonsense again and he is only from the operating business of the company wants to pull back.
"This is totally unexpected," said Gene Munster, analyst at Piper Jaffray. "It is meaningless, that Apple itself from the Macworld retires - but it is important that Steve Jobs does not hold his final keynote." Rob Enderle of the Enderle Group research firm in San Jose suspects at least a "problem of any kind." Jim Goldman of CNBC reported with reference to insiders, the decision had more to politics than to do with cancer. Health problem that again retreat behind the stand was unlikely.
The end of Jobs' keynotes at the Macworld Expo shocked by the scene so much because they undisputed highlight of the year, Apple. Not only because of the new products, which it times out of the bag, sometimes under a cloth, and times from a postal envelope moved house.
Even his accuracy has always been praised - with Apple managers participating in the Chiefs suffered their perfectionism, the preparations began months before the show. Who during the patzte several samples had to reckon even at the last minute from the program to be thrown, reported a few years ago, a former Apple employees.
blogs ONLINE looks back on the highlights, which Jobs' keynotes made so legendary - eleven years in time-lapse:
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