The games market is not immune.

For a while he seemed immune to the crisis, now it is so thick in April broke the e-gaming market in the U.S. a massive one. Is it the purchase of abstinence anxious consumers - or that the market is nothing they had to offer?

 

Everyone knows the market strong and weak periods, an ebb and flow of transactions: This is in particular true for the gaming market. Because the majority makes its sales in the Christmas business. For this period he also saves the publication of its best new games and machines - Clearly, then, that sales in April modest.

Mario: Excellent except in the rather dismal figures - with the Wii and DS, and a lot of fun games buzzing at Nintendo, while competing vigorously staggers

In comparison with April of last year but this year is a very dark month for the game industry is: Overall, sales were up 17 percent, with software as much as 23 percent. Was it because the little Spectacular Industry had to offer - or the fact that in times of economic crisis, fewer buyers 50-150 Euros in hand, a game console to buy?

Probably in both, but especially on the crisis in such a massive sales slump has not yet successful industry experience. Even Nintendo, Wii and DS, thanks in a sort of permanent intoxication of success, the record company to record bears have had feathers: The Nintendo Wii sold in the U.S. is only half the volume of the previous year. One consolation for this patch is also available: The new version of its DS portable game box provided satte sales, the DS's sales rose from around 400,000 to around one million units sold. Increases experienced otherwise only a Methuselah among the game: From the Sony Playstation 2 sold more than a year earlier (and considerably more than the Playstation 3).

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The fact that the Wii just like its rival consoles Playstation 3 and Xbox 360 less and less to settle, probably lies in the increasing saturation of the market: software Wii titles lead the sales charts continue to sovereign.

It is all of the latest market statistics from the U.S. market research firm NPD Group found that the U.S. games market for the April 2009 now at 903 million U.S. dollars estimates. That is still a lot of wood and documented the weight of the gaming market: For years, there will be more implemented than of the entire film industry.

As such, the success of the games industry mainly due to the creativity of its content producers: Hardware is only with the success of good software to make the man. This augurs stählernde but usually rougher times for the games industry: With rising production costs may be less demand for their titles. Because of declining sales, the customer deals with mainly attract: Compared with the previous year, says the NPD Group, was also the price of software significantly decreased - by an average of 19 percent. Ergo: we must sell more to just the level.