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Paul McCartney, Ringo Starr, Yoko Ono, Olivia Harrison and Steven Spielberg. The last survivors and administrator of the heritage of the Beatles are on the same stage as the star director. They are all here because a fair game after them. The Beatles, because it is a game about it, Spielberg, because he is a new control technology for games should imagine that his film "Minority Report" could be arisen.
A few streets away James Cameron declared a part of his new project "Avatar". Not the movie, but the associated game. Its producer, Jon Landau wedges for three days in a stuffy room in the narrow Convention Center in Los Angeles to win the game and its history in detail to present. Evening give Jay-Z and Eminem concert with a music game will be advertised.
The E3, the Electronic Entertainment Expo, as it is issued, is back after last year was almost buried. Because dance was dead in the corridors of the convention center. Few people flits 2008 through the corridors. The theme of the fair, the games, was hardly something to see. The once important trade fair for interactive entertainment was almost done.
Game developers and filmmakers fertilize each other
Some rubbing dreamer is already in the hands of Germany: The German trade fair gamescom, so they hoped, could be the crown of the main video of the E3 trade show take over. These ideas are unrealistic now wiped aside. From a new E3, which is not so much on size but on quality. And precisely there, where it interfaces with the two other major entertainment industries, music and film, are in Los Angeles. Probably the best place in the world to mutually fertilize.
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That the works, including James Cameron report and Jon Landau. How strange beings and vehicles from the filmmakers developed, from the movie cut, but were integrated into the game, and vice versa, as drafts of game developers in the movie ended. They tell of meetings, where not only the game, but the film was discussed. Changes in the film inspired by the game designers were.
More than a hundred scenes were computer generated by Ubisoft, the producer of the video game, for the film produced. By Peter Jackson is reported with the same game studio is already the game for its "Tintin" movie plans. Games for Hollywood movies are no longer just a waste of money, because you can sell expensive licenses. Directors like Spielberg, Cameron and Jackson have games as a new creative form recognized their stories from a different perspective to tell.
Heavy Metal and Hardrock sell well
See musicians playing alongside new creative possibilities also an opportunity to find new audiences. Above all, music games like "rock" or "Guitar Hero" bands have considerable fame negotiations, which previously were as hopelessly outdated. Especially those that heavy metal and hard rock playing. And besides the fame to open new avenues games, music for sale.
More than 40 million songs to be alone for "rock band" per download have been sold. Was there initially fierce battles for the licensing of music, so bands now are trying their own editions of the games to get, like AC / DC, Metallica or Aerosmith.
Or even the Beatles, which is now a separate edition of the game "Rockband" get. This leads playfully through the history of the Fab Four and is selling well technically a self-goers. It was initiated not by the games company, but by George Harrison's son Dhani. He has joined forces with Giles Martin, son of the legendary Beatles producer George Martin, the project support.
"The Beatles are totally normal people"
Even the Beatles and other heirs have helped. Josh Randall, the producer of the game, says excited about his visit with Olivia Harrison, who wanted to help him, George really possible in the game manner. Together, they have photo albums in leisure and vacation pictures of Harrison viewed. "The Beatles are very normal people," he said emotionally, "helpful and incredibly nice." And she found the idea of the game to make, not strange. But quite normal.
And this tacit agreement between music, film and game, this curious collaboration, mutual fertilizing, you can feel at E3 in many places. It shows above all: the games are within the entertainment industry like any other business has become. And they have become a medium through which the other is no longer laughing, but they look curious.
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