Thursday, April 30, 2009

China makes blue.

Because Blu-ray players are too expensive, China has its own HD-video format developed. The first player to be in these days on the market, and significantly cheaper than the western competitors. The Chinese development is reminiscent of an old friend.

 


If one is large enough, we should not worry about standards. China is big enough. Therefore, it is the country with its 1.3 billion inhabitants, relaxed, even when asked how HD movies at home to play his own way. The Chinese solution to this problem is called CBHD,
China Blue High-definition DVD. This week, the first matching player on the market.


Since 2007, developers in a Chinese counterpart to the west used in Blu-ray standard worked. Trigger for this was obviously a concern, Blu-ray could be used for many Chinese to be expensive. The Blu-ray royalties associated with a significant proportion of the total player costs, which have devices for users in the fourth largest country in the world can make unaffordable. Since the CBHD technology fully in their own country was developed, accounts for these costs. The goal was to make the devices about 40 percent cheaper to offer than the equivalent Blu-ray player.

The underlying technology is reminiscent in many parts of the Toshiba as a competitor to put Blu-ray HD-DVD format. As with the now largely disappeared from the market HD-DVD standard is also at CBHD the capacity with 30 GB per disk smaller than for Blu-ray (50 GB). That should be the CBHD media like HD-DVD disks on the same production facilities to produce as conventional DVDs, which is a significant cost factor represents.

As a copy protection comes in the Chinese system initially to apply the same AACS, which is also illegal copies of Blu-ray discs to prevent. However, already at a Chinese encoding system worked, at least in the future to protect Chinese productions. As the first Western film studio Warner Bros. is known for CBHD and wants this year about a hundred titles on the market, including blockbusters like the Harry Potter films and productions like "The Golden Compass".

The objective of the cost of Blu-ray devices to significantly undercut, the Chinese have, however misguided. More than $ 200, the first CBHD players manufacturers
Shinco and
TCL cost. Are more expensive Blu-ray player from the initial segment not. Until Christmas, so experts suggest, there will be Blu-ray devices, which is the magic price of $ 100 brand below. To undercut must CBHD the manufacturer to pull mightily.

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